How Google Comprehends Local Businesses?
You have a small/medium scale business in the neighborhood and most of your client's base is basically from around, say 20-25 miles. Do you really need to market your website all around the country and globally? No.
Local SEO & Google My Business Page is what you need.
Google My Business Page - Don't have one? Create.
You would need a Google Account to create a Google My Business Page. If you have one, just login to begin.
Search your business name and address. If you cannot find your business that means it was not added, simply click “None of these matches, add your business” and fill in the required information to add your business! If you find a business with your name & address, you can claim for the ownership.
Add as much details & images as possible. The richer the information the better are its chances to be found by the users. Google tends to favor businesses with more relevant information, including photos, reviews and prices, for searches that have multiple results for a given location.
Encourage customers to review your business.
In today's digital life 93% of the purchase and 76% of the business decisions are driven by the online reviews of the business owners. Long gone are the days when 'word of mouth' was considered as the best of references. These online reviews are highly critical to your business for multiple reasons such as:-It reflects the kind of consumer service you provide and helps your customer base to make a business decision.
It helps you rank in Search Engines such as Google & Bing.
It increases the Click-Through-Rate on your business listing.
NAP (Name, Address, Phone Number)
It is very important your NAP is consistent all over the place. Always use your full NAP across your whole website (i.e. every page) and everywhere else for example, if you have done some listings in local business directories and local citations. You can also use Schema.org markup on your NAP. This helps search engines to find everything about your business in a rich format and display accordingly in search engines.
One of the best ways to get local rankings is by claiming and optimizing your Google My Business (GMB) listing.