Checklist to rank in Google Maps
Updated: Aug 20, 2019
The significance of listing in top positions of Google Maps has become paramount. There are many guidelines available on the web which elaborate on the path to rank in Google Maps.
Quick checklist to rank in the local maps of Google
If you have not listed your business in Google Maps yet, do it now! How to list my business in Google Maps
Verify Google My Business listing.
Work on reviews.
Making regular posts on the local business listing
Optimize the listing description
Maintain NAP consistency
Build nice and local related citation
Implement NAP schema
Share in social media
Write Press Release and Guest Posts
Most of thew points listed above are self explanatory however some who are not very used to technical aspects of internet marketing users may find it a little overwhelming. Hence I'll explain these points briefly below -
You'll continue to see a message of this kind whenever you would login into your Google My Business account as long as you have not verified the listing. Usually a new business can be verified by Google by sending a postcard which contains the verification code. The user is required to enter this code in the account by clicking on "Enter verification code". The code is usually received within 6-12 days but in case of non US address, it may take longer. Keep patience and wait for the code. Unless you verify your listing it will not even appear on Google.
Reviews are very important for your business to grow and rank higher in Google maps. There would be lots of business in your area offering similar services. People prefers to go with those who has more and better reviews. And search engines will rank you better if more & more people will check out your listing. Hence it is of utmost importance that your customers rates you on Google and rates you better. One bad review may take down the average rating.
Choose the category of your business carefully and specifically. For example if you have a Nail Salon, try to choose "Nail Salon" instead of "Salon". Do not max out, by choose distant categories related to your business, for example, if you have a cafe with a library, choose "Cafe" but do not choose "Library". You can later mention Library as an amenity. Try to choose the categories once and for all, because every time you will try to update it, you would have to re-verify your listing. Keep in mind, that you can't create your own categories, so if you can't find a specific matching category try to go with a more general category.
This is a very useful feature of Google My Business Listing. It allows you to make posts in the listing. You can write about your services, offers, events, product updates, announcements etc. just like any other social media profiles. It would be advisable to use well lit pictures, images with vibrant colors, videos etc. in the posts to make it more appealing to your customers. You can only use 58 characters in the title of your post, so try to keep it short and to the point.
This essentially means putting every detail in your business listing right from phone nos. to basic amenities (under the attribute) your place offers. Just ensure the following -Add all necessary details like phone no. business hours etc.Add photos to the listing. Put main keyword in the GMB Business Name.
6. NAP Consistency
I cannot put enough emphasis on NAP consistency. I have mentioned about it in my previous post too How Google Comprehends Local Businesses? NAP Consistency means your business's Name, Address, Phone Number, websites name and url are consistently listed the same across the web. Just try using copy-paste method to avoid any inconsistency.
Citation are the references to your NAP. Google uses them to evaluate the authority your business. A GOOD citation doesn't always even need links. You can back up a nice citation with "good", well researched content. There are structured and unstructured citations. Structured citations usually means local business directories & maps like Yelp, Bing Places, Foursquare, Apple Maps etc. An unstructured citation isn't really a directory, it would easily be a reference in a news article or a blog post.
Use schema for the name, address, phone and domain on your website. Refer these URL to add schemas on your website - https://schema.org/LocalBusiness
9. Social Media Profiles
You own a business and have listed in Google My Business, now make sure all your social profiles also has NAP mentioned. Also references on social media adds value and authority to your business. People know about your business and are talking about it. Well, that's a game for Google.
10. Press Releases and Guests Posts
Well this is just another way to let people talk about your business, but as you can see for yourself people won't talk unless the content is intriguing. So try to create best possible content and see if you get a chance to bag a link back to your Google My Business Page.